AKON’s `feel-good’ new single “Akon’s Beautiful Day” soundtracks Sony Sports Network India’s latest social awareness campaign ‘Choose Sports, Choose Life, Not Drugs’. The inspirational promo clip featuring a host of Indian and global sporting heroes, has launched across the network including its five sports channels [Sony Sports 1, Sony Sports 2, Sony Sports 3, Sony Sports 4 and Sony Sports 5 (SD+HD)] and pushed online to its 16M social media follower base. The captivating montage brings together an impressive roster of sports heroes, including Cristiano Ronaldo, Roger Federer, Rafael Nadal, John Cena, Virat Kohli, Rohit Sharma, Jasprit Bumrah, Gautam Gambir, Saina Nehwal and many other world-class athletes. The clip presents a powerful and moving portrait of the athletes' experiences, highlighting the struggles and the successes through the enduring legacy of sports. Inspired by the uplifting message of Akon’s song “Akon’s Beautiful Day”, this clip aims to inspire youth to choose sports and a healthy lifestyle over drugs and negativity.
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